# Ray 3.2: Controlled AI video generation for creators, marketers, and storytellers

> Ray 3.2 is a browser-based video generation and transformation tool from Luma AI. It supports text-to-video, image-to-video, video editing, and video reframing for creating clips from prompts, still images, or existing footage.

Canonical: https://indielaunch.dev/products/ray-3-2
Last updated: 2026-11-02

|  | Ray 3.2 |
| --- | --- |
| Website | https://ray32.net/ |
| Pricing | Paid |
| Platforms | Web, API |
| Categories | AI Tools, Marketing, Content Creation |
| Based in | United States |
| Launched | 2026-11-02 |
| Made by | Leo poppy |

Ray 3.2 is a browser-based video generation and transformation tool from Luma AI. It supports text-to-video, image-to-video, video editing, and video reframing for creating clips from prompts, still images, or existing footage.

Users choose a workflow, provide a prompt or upload source media, set resolution and duration, then generate and download MP4, HDR, or 16-bit EXR output. It runs in the cloud without local downloads or a GPU and includes API access through the Luma API.

## Features

- **Text-to-Video**: Generate cinematic 5- or 10-second clips from detailed scene descriptions at 540p, 720p, or 1080p.
- **Image-to-Video**: Animate JPG, PNG, or WEBP source images with prompts, optional reference input, and up to 16 keyframes.
- **Video Editing**: Transform existing footage while preserving original motion, timing, scene structure, and performance.
- **Video Reframing**: Create new aspect ratios with scene-aware, prompt-guided fill instead of simply cropping the source clip.
- **Multi-Keyframe Control**: Place up to 16 keyframes in one clip to direct motion shifts, lighting changes, and story beats.
- **HDR and EXR Export**: Generate up to 1080p HDR video and export 16-bit EXR frames in ACES2065-1 color space.

## Pricing

| Plan | Price | Includes |
| --- | --- | --- |
| Starter | $9.9 / one-time | One-time credit pack for all four Ray 3.2 workflows.; 160 credits; 1080p HDR output; 16-bit EXR export; Up to 16 keyframes per clip; Commercial usage rights; Credits never expire |
| Pro | $29.9 / one-time | For creators generating regularly across all four modes.; 580 credits; 1080p HDR output; 16-bit EXR export; MP4 downloads with no watermarks; Commercial usage rights; Priority processing speed |
| Scale | $49.9 / one-time | For marketing teams and content pipelines.; 1,100 credits; 1080p HDR output; 16-bit EXR export; Video reframing with auto duration detection; Priority email support; Credits never expire |
| Max | $99.9 / one-time | For high-volume campaigns, client deliverables, and daily production.; 3,330 credits; 1080p HDR output; 16-bit EXR export; Video reframing with auto duration detection; Fastest priority processing; Priority email support |

## FAQ

### What is Ray 3.2?

Ray 3.2 is Luma AI's video generation model with text-to-video, image-to-video, video editing, and video reframing workflows.

### Is Ray 3.2 the official Luma website?

No. The site states that it is an independent third-party tool and is not affiliated with or endorsed by Luma AI, Inc.

### Can Ray 3.2 run without a local GPU?

Yes. It runs in the cloud, so no installation or local GPU is required; users generate video in a browser.

### How long can generated videos be?

Text-to-video and image-to-video support 5- or 10-second clips. Modify Video supports up to 20 seconds, and Reframe accepts source videos up to 12 seconds.

### How are credits calculated?

Credits are charged per second based on workflow and resolution. The listed rates range from 3 to 19 credits per second.

### Can generated videos be used commercially?

Yes. The site says generated videos can be used for advertising, marketing, client work, and distribution under its Terms of Service.

### What formats can be uploaded and downloaded?

Image inputs include JPG, PNG, and WEBP. Video inputs include MP4, MOV, and WMV. Downloads include watermark-free MP4 and 16-bit EXR frame export.

### Do credits expire?

No. Credit packs are one-time purchases, credits never expire, and credits are deducted only after a generation completes successfully.

Tags: video generation, video editing, reframing

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