State of indie launches 2026: what 337 makers launched

Every product live on IndieLaunch, counted: what indie makers and small teams build, how they price it and where it runs. Updated daily from the live catalog.

Key findings

  • AI Tools is the biggest category: 41.2% of launches, followed by Productivity at 35%.
  • Freemium is the most common pricing model (41.5%), and 78.6% of products can be used for free.
  • 60.8% of products run on the web; 16% ship on more than one platform.

What makers launch

CategoryProductsShare
AI Tools13941.2%
Productivity11835%
SaaS8023.7%
Content Creation6820.2%
Developer Tools5917.5%
Marketing5014.8%
Design Tools4011.9%
Social Media298.6%
Education278%
Fintech216.2%
Analytics & Data164.7%
Security & Privacy164.7%
Health & Wellness144.2%
E-Commerce113.3%
No-Code61.8%
Open Source51.5%
Customer Support41.2%
HR & Recruiting30.9%

A product can be in more than one category, so shares add up to more than 100%.

How they price it

Pricing modelProductsShare
Freemium14041.5%
Free12537.1%
Paid6820.2%
Open source41.2%

Where it runs

PlatformProductsShare
Web20560.8%
API267.7%
macOS205.9%
iOS195.6%
Windows195.6%
Android164.7%
Chrome extension113.3%
CLI92.7%
Self-hosted72.1%
Linux41.2%

A product can list several platforms, so shares add up to more than 100%.

Launches per month

September 202612
October 2026325

How this is counted

Every product live on IndieLaunch on 2026-10-29, 337 in all, launched since 2026-09-21. Categories, pricing and platforms are what each maker chose when they submitted. Products still in review or removed aren't counted.

Using these numbers? You're welcome to, with a link to this page: “Source: IndieLaunch, State of indie launches (https://indielaunch.dev/state-of-indie-launches)”.

Want your product counted next time? Launch it on IndieLaunch for free.