How to submit to G2, and alternatives

Review site · Checked October 17, 2026

G2 is the largest business software review site. Buyers compare products in each category by verified user reviews.

Best for: B2B software with paying customers.

Visit G2

What G2 does for a launch

Review sites are where buyers compare software before paying for it. A listing there matters once you sell to businesses: the profile itself is free, and its value comes from real customer reviews.

How to get listed on G2

  1. Search G2 for your product first; review sites sometimes create a profile for you, which you then claim.
  2. Create a vendor account and claim or create your product's profile. The basic profile is free.
  3. Fill in everything: categories, pricing, screenshots, integrations and who it's for. Buyers filter on these.
  4. Ask happy customers for reviews, a few a month, with a direct link. Don't offer rewards for positive reviews; ask for honest ones.
  5. Reply to reviews, especially the critical ones. Buyers read the replies as much as the reviews.

Tips for G2

  • Claim your free profile, then ask customers for reviews steadily; categories rank on review count and recency.

What to prepare before you submit

You'll paste the same things into every launch platform and directory, so write them once:

  • A tagline under 60 characters that says what it does (see how to write a product tagline).
  • A description under 160 characters, plus a longer one of two or three short paragraphs.
  • A square logo (at least 256×256) and three or four screenshots at the same size.
  • Your pricing in one line, including whether there's a free plan.
  • A spreadsheet of where you submitted, the listing URL and whether the link is followed.

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Frequently asked questions

Is a G2 listing free?
A basic vendor profile is free. Paid plans buy more visibility, buyer leads and marketing tools; check G2's vendor pages for what they include today.
When should a startup list on G2?
Once you have paying customers who'd write a review. A profile with no reviews does little; five honest ones make it useful to buyers.
How do I get reviews on G2?
Ask customers who've had a good result, at the moment they've had it, with a direct link to your review page. Keep asking steadily rather than all at once.

IndieLaunch isn't affiliated with G2. What's here comes from its own site, checked October 17, 2026; prices and policies change, so check before you submit. Our full list is in the startup directories guide.

G2 alternatives