Bootstrapping means building a company with your own money and the revenue it earns, without outside investors.
Bootstrapped founders keep full ownership and control, and grow at the pace revenue allows.
It favours products that can charge early and run cheaply, which is why many indie makers and micro-SaaS products are bootstrapped.
Why it matters for a launch
Without a marketing budget, free channels such as launch platforms, directories, search and communities carry most of the growth.
Read more: How to promote your app for free