What does build in public mean?

Building in public means sharing the making of a product as it happens: what you shipped, what broke, how many users and how much revenue you have.

It is usually done on X, LinkedIn, Indie Hackers or a blog, in short regular updates. The updates that travel are specific: a number, a screenshot, a decision and the reason for it.

The audience it builds is mostly other makers. That is useful for feedback and for launch day, less so if your customers are a different crowd.

Why it matters for a launch

People who have followed a product for months show up when it launches. It is the slow way to have an audience on launch day, and it costs nothing but consistency.

Indie hackerAn indie hacker is someone who builds and sells software products on their own or in a very small team, funded by their own money or revenue instead of investors.
Launch dayLaunch day is the day a product is announced publicly on a launch platform, a community or your own channels. On leaderboard platforms it is also the window in which votes count.
Monthly recurring revenue (MRR)Monthly recurring revenue is the income a subscription business can expect every month from its active subscriptions. Annual plans are counted as one twelfth of their price per month.

Why it matters for a launch

Related terms