What is a dofollow link?

Also called: followed link

A dofollow link is an ordinary link with no rel="nofollow", rel="sponsored" or rel="ugc" attribute. Search engines follow it and count it as a recommendation of the page it points to.

There is no dofollow attribute. Every link is followed unless it is marked otherwise, so "dofollow" is just the name people give to a link that was left unmarked.

Sites that accept submissions from anyone often mark outgoing links nofollow by default and give a followed link only to products they have checked, or to makers who link back.

Why it matters for a launch

Dofollow links are the ones that help a new site rank. On IndieLaunch, a free launch gets a dofollow link once the maker adds the IndieLaunch badge to their site, and a Premium launch always has one.

Nofollow linkA nofollow link carries rel="nofollow", which tells search engines the linking site does not vouch for the page it points to. It passes little or no ranking credit.
BacklinkA backlink is a link on another website that points to yours. Search engines read backlinks as a sign that other sites find your pages worth sending people to.
Launch badgeA launch badge is a small image a launch platform gives makers to put on their own site, usually reading "Featured on" or "Launched on" and linking back to the product's page on that platform.
Domain Rating (DR)Domain Rating is a score from 0 to 100, made by the SEO tool Ahrefs, that estimates how strong a website's backlink profile is. Domain Authority is a similar score from Moz. Neither is used by Google.

Why it matters for a launch

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