What is an Open Graph image?

Also called: OG image, social share image, link preview image

An Open Graph image is the picture shown when a link to your page is shared on social networks and messaging apps. It's set with the og:image meta tag.

The common size is 1200×630 pixels. X also reads the twitter:card tag, which should be set to summary_large_image for a large preview.

Networks cache preview images, so after changing one you may need their preview tools to refresh it.

Why it matters for a launch

A clear preview makes every shared link look like a real product and gets more clicks than a bare link.

Meta descriptionA meta description is a short summary of a page, set in its HTML, that search engines may show under the title in search results.
Title tagA title tag is the page title set in its HTML. It's shown in browser tabs and is usually the clickable headline of the page in search results.
Structured dataStructured data is code added to a page, usually as JSON-LD using the schema.org vocabulary, that describes what the page contains in a form machines can read: a product, an article, an FAQ, a review.

Why it matters for a launch

Related terms