Positioning is how a product is defined in customers' minds relative to the alternatives: which category it belongs to, who it's best for and what it does differently.
Choosing a narrower category or audience often makes a product easier to understand and to recommend.
Positioning shows in the category you list under, the competitors you compare yourself to and the words in your tagline.
Why it matters for a launch
Clear positioning helps people, directories and AI assistants all put your product in the right place.