A soft launch is releasing a product quietly to a small group before announcing it widely, to find problems while few people are watching.
It can be as simple as sharing a link with ten people, posting in one small community, or listing on a low-traffic platform. The point is real use by people who are not you.
What you are looking for is where people get stuck: the signup step they abandon, the feature they cannot find, the sentence on the landing page they misread.
Why it matters for a launch
Every problem found in a soft launch is one that does not cost you visitors on the day it counts. It also gives you a first testimonial or two to put on the page.
Read more: How to launch a product