What is AI visibility?

AI visibility is how often, and how accurately, a product is mentioned when people ask AI assistants about its category.

It is measured by asking assistants the questions a customer would ask and noting whether the product appears, what is said about it, and which sources are cited.

The cited sources are the useful part. They show which pages the assistants trust for your category, and those are the places to be listed or mentioned.

Why it matters for a launch

It is a new channel where small products can still appear beside big ones, because assistants draw on directories, launch pages and forum threads as well as the largest sites.

Generative engine optimization (GEO)Generative engine optimization is the practice of making a product or page likely to be cited or recommended in answers written by AI assistants such as ChatGPT, Claude, Perplexity and Google's AI Overviews.
llms.txtllms.txt is a plain Markdown file at the root of a website that summarises what the site is and links to its most useful pages, written for AI assistants to read.
Startup directoryA startup directory is a website that lists products by category so people can browse or search for a tool. Unlike a launch platform, it has no launch day: a listing is meant to be found months later.

Why it matters for a launch

Related terms