Cold email is a message sent to someone you have no prior relationship with, such as a potential customer, partner or writer, to start a conversation.
Effective cold emails are short, personal, about the recipient's problem rather than your product, and end with one easy question.
Sending in bulk to bought lists harms deliverability and is restricted by law in many countries. Write to fewer people, carefully.
Why it matters for a launch
For a new B2B product, a few dozen thoughtful emails to the right people can bring first customers faster than any launch.
Read more: How to get your first users