A free trial gives new users the full product, or a paid plan, for a limited time, such as 7 or 14 days, before they have to pay to keep using it.
Trials can ask for a card upfront, which usually means fewer signups but more of them paying, or no card, which means more signups and fewer conversions.
A trial works best when users can see the product's value well before it ends. If setup takes a week, a 7-day trial is too short.
Why it matters for a launch
The trial length and setup decide how many signups from a launch turn into paying customers.
Read more: How to price a SaaS product