A launch platform is a website where makers announce new products to an audience that comes looking for them. Each product gets a page, a place in a feed or leaderboard, and usually a link back to its own site.
Launch platforms differ in how they order products. Some run a daily or weekly leaderboard ranked by upvotes, where a launch competes for attention during a fixed window. Others are a plain feed that lists products newest first.
They also differ in what a free launch gets you: how long you wait in the queue, whether the link to your site is dofollow, and whether the page stays up afterwards. Those three things matter more over a year than the traffic on launch day.
Why it matters for a launch
A launch platform gives a new product its first visitors, its first feedback and often its first backlink. Launching on several, spread over a few weeks, works better than betting everything on one day. IndieLaunch is one of them.
Read more: Product Hunt alternatives