A pivot is a deliberate change in a product's direction, such as a new audience, a new problem or a new business model, based on what was learned.
A pivot keeps something that worked, like the technology, the audience or an unexpected use case, and changes what didn't.
It's different from giving up: the point is to move toward the signal you found.
Why it matters for a launch
A pivot is often a good reason to relaunch: the product is new enough that people who passed on it before may look again.
Read more: How to relaunch a product