Relaunch when there's real news: a major new version, a new audience, a new pricing model or a rebuild that fixes what people disliked. Tell the story of what changed and why, invite people who saw the first launch, and launch on platforms you skipped the first time before returning to the big ones.
When a relaunch is worth it
- A major new version that changes what the product can do.
- A pivot to a new audience or use case.
- A free tier, open-source release or very different pricing.
- A rebuild that fixes the main complaint from the first launch.
A new logo, a redesign of the same features or a handful of small fixes usually isn't enough. People need a reason to look again.
Learn from the first launch
Before planning, look at what happened last time: where visitors came from, where they dropped off and what comments said. If the problem was that nobody saw it, the fix is preparation and a warmer audience. If people saw it and didn't care, the fix is the product or the positioning.
Plan it like a first launch
- Write the story of what changed: "We rebuilt X because you told us Y".
- Refresh your tagline, description and screenshots so listings match the new product.
- Email past users and everyone who commented on the first launch.
- Start on smaller launch platforms you haven't used yet, then return to the larger ones.
- Check each platform's rules on relaunching; many allow it after a significant update.
Update your existing listings
A relaunch is a good moment to update every directory listing with the new description, screenshots and pricing. Old listings with outdated details cost you trust and conversions.
Relaunch on IndieLaunch
Launch the new version for free and point everyone to one up-to-date product page.
Frequently asked questions
- Can I relaunch on Product Hunt?
- Product Hunt has allowed relaunches after a significant update, but its rules change, so check its current guidelines before planning.
- How long should I wait before relaunching?
- Wait until you have real news. That's usually a few months of work at least. Time alone isn't a reason to relaunch.
- Will a failed first launch hurt my relaunch?
- Rarely. Most people never saw the first one. Those who did will see the change, and a story about listening to feedback often helps.