A press kit is one public page with everything someone needs to write about your product without emailing you: a short description, key facts, logos, screenshots, founder photos and bios, and a contact email. Put it at /press on your site and link it from your footer.
Why a small startup needs one
Journalists, bloggers, newsletter writers and directory editors write about products when it's easy. A press page saves them an email round trip, keeps your logo and description correct wherever you're mentioned, and saves you rewriting the same facts every time you submit somewhere.
What to include
- A one-line and a one-paragraph description. Reuse your tagline and description.
- A fact sheet: launch date, founders, location, pricing, platforms, and any numbers you're happy to share.
- Logos: full and icon versions, light and dark, as SVG and PNG.
- Three to five product screenshots at high resolution.
- Founder photos and short bios.
- Your story: why you built it, in a few paragraphs.
- Press contact: one email address that someone actually reads.
- Optional: quotes from users, past coverage and launch badges.
How to host it
- Make a page at yoursite.com/press, linked from the footer.
- Put downloads directly on the page, with a single ZIP of everything for convenience.
- Keep files named clearly, like productname-logo-dark.svg.
- Update it when the product, pricing or numbers change.
Using it
Link the press page when you pitch writers and when you submit to directories. A consistent description and logo across every mention also helps search engines and AI assistants understand your product as one thing.
Add your launch to your press page
Launch on IndieLaunch for free and add the "Featured on IndieLaunch" badge alongside your coverage.
Frequently asked questions
- What is the difference between a press kit and a media kit?
- The terms are used loosely. A press kit usually means materials for writers covering you; a media kit often means audience and ad rates for advertisers. For a startup, a press kit is what you need.
- Should a press kit be a PDF or a web page?
- A web page. It's easier to keep current, can be found by search, and lets people download only what they need. Offer a ZIP of the files on the page if you like.
- Do I need a press kit before launch?
- It helps but isn't required. A simple version with logo, screenshots, description and contact takes an hour and covers most requests.