A press kit is a page of ready-to-use material about a company or product: descriptions, logos, screenshots, founder bios, key facts and a contact.
It lets writers, bloggers and directory editors cover you without emailing back and forth, and keeps your logo and description correct wherever you appear.
It's usually a page at /press on the company's site, linked from the footer.
Why it matters for a launch
The easier you are to write about, the more often you're written about, and each mention can bring visitors and links.
Read more: How to make a startup press kit